Once Upon a Time in the 80s- Special Effects (Part 3 of 17)

Note: This is a recapitulation of a paper I wrote in film school. It will be published here in installments. This is part three you can read part one here and part two here.

The 1980s were marked by the emergence of the computer into mainstream American culture. The increasing accessibility and availability of this tool made its impact on the entertainment industry in a very powerful way. In 1984 one of the most famous commercials of the year was Apple Computer’s ‘Big Brother’ a play on Orwell’s 1984. While unlike the 90s where computers would soon come to reside in well over half of America’s households, and the science fiction aspect and the improbability of the device was demolished; they were becoming a much more practical tool.

The key in revolutionizing computerized effect lay with one man. In 1977 George Lucas formed Industrial Light and Magic to create the effects for Star Wars. Working out of Marina County California his company soon started to work on effects for many films. Their first heavy volume of releases was in 1985 with Back to the Future, Cocoon, Explorers, The Goonies and Young Sherlock Holmes which with ‘The Stained Glass Man’ had the first fully computer generated character. The rest was history in 1986 comes Aliens which took the computer generated character to the next level and it’s been an ongoing game of “Can You Top This?” ever since.

The fact that the special effects craze came about in the late 70s and grew exponentially in the 80s is like kismet. This was a decade that was jam-packed with action films but also had an abundance of fantasy films still around. This new technology opened up possibilities for narrative never before seen and they were used, for example, a journey inside a human body in Innerspace. The kind of film that was in demand with the American public was also the kind of film that was well-suited to the new special effects technology.

Before the apathetic generation-x-ridden 90s when films of social dementia disguised as poetry like American Beauty would run amuck, the 80s was a decade riddled with myth and fantasy, here’s a sample: The Empire Strikes Back, Return of the Jedi, E.T.: The Extra-Terrestrial, The Neverending Story, Legend, Dark Crystal, Back to the Future, Flight of the Navigator and so on. Escapism being a large part of the cinematic formula coupled with the youthful audience allowed for these advances and this type of storytelling which is only recently beginning to creep back into being.

The shift away from fantastical storytelling that occurred in the mid-90s and lasted until about 1999 in a way has impeded the progress of CGI. While in some films it blends in perfectly and is breathtaking in others it sticks out like a sore thumb. Sure, there are films and studios that will be cheap, but had there been more constant works the floor of marginally acceptable CGI would’ve risen. The man who is always breaking the glass ceiling of CGI excellence is George Lucas, and he says he tries to push other directors with every film he does, hopefully people will follow suit.

The computer generated image is one of the few things from the 80s which was expanded upon in the 90s. The technology has some very practical uses such as digital stunts and extras. With this technology the director’s vision can more easily be realized where as if something doesn’t exist the way he sees it can be created. This is one of the 80s lasting legacies. When we’re looking back upon this decade we, of course, can’t forget some of the films that came out of the decade, but we must also remember that filmmaking was forever changed in this decade because ‘Special Effects’ became a term that we could apply to almost every film. A new cinematic tool was beginning to be fully realized and is still being perfected to this very day.

 Footnote and Work Cited:

1. The Empire Strikes Back won an Academy Award for Special Achievement in Special Effects. The following year it was a category at the awards, Raiders of the Lost Ark and Drangonslayer were nominated.


2. Star Wars: Episode II- Attack of the Clones Dir. George Lucas. Feat. Hayden Christiansen, Ewan Macgregor, Natalie Portman, Christopher Lee. 2002, 20th Century Fox. DVD extra features.

A Recap of Super Bowl Film Commercials

The Super Bowl this year, as it is many years was replete with ads that either advertise films or referenced them. Here’s a quick recap.

Captain America: The First Avenger

This is the first look I’ve really gotten at Captain America. At least in terms of a trailer, this seems like a rather good glimpse at at least some of the highlights of the origin of the character. Playing the tale as a period piece is also likely to work to this film’s benefit.

Fast Five

A continuation of The Fast and the Furious series. This installment takes place in Rio de Janeiro, there will be a Brazilian theme. What is most humorous about this one is that our heroes will drive through favelas and mess up hardened criminals and likely walk out unscathed. Very realistic.

Super 8

This was, hands down, the best trailer of the night. Oddly enough, esteemed publications like The Hollywood Gossip ran a headline which reads “Super 8 Movie Trailer: What the… ?!?” Now granted the article does admit it’s somewhat excited for the release but why complain about being confused. Super 8 first released an even more arcane teaser months ago and now about four months prior to its release we see a little more. This is how trailers used to work. You see just enough of a film to be intrigued into watching it, instead now sometimes you feel like you watched a whole movie. I finish seeing many and say to myself “That movie sucked.” because I feel like I saw the whole thing. This gives us just enough to want more and I’m even more amped for it than I was before. Bring it on Abrams and Spielberg.

Transformers: Dark of the Moon

Another example of why less is more. The original trailer while it was a little annoying when you found out what it was for was a little more mysterious.Now you see more than before and it gets silly from the get go and that’s just annoying.

Thor

While this ad made me giggle because I randomly thought of re-writing the song “War” and inserting “Thor,” it is decent. Not nearly as effective as the theatrical trailer as this one shows some possible chinks in the armor but not bad.

Rango

This is literally a film that has been overexposed and again reiterates the brilliance of the Super 8 strategy. I have been seeing trailers and commercials for this for so long I am fatigued of it and the worst part is the concept was only borderline in my estimation to begin with.

Pirates of the Caribbean: On Stranger Tides

Nothing could be less appealing to me than another Pirates film considering that they have fallen off precipitously and I literally fell asleep during the last one, which was fine by me save for the fact that I needed to be woken up because I was snoring. This ad actually presents the film in a better light than does the full-length trailer.

Cowboys & Aliens

This is the kind of film most people already have an opinion on based on the concept. You either think the combination of two disparate entities such as these is ridiculous or inspired. The fact that the director of this film is also responsible for Elf, Zathura, and Iron Man won’t sway you. Aside from the much hyped ‘seeing more of the alien craft’ not much to be gleaned here or to change one’s mind.

Limitless

Not much to see here. a condensed version of the trailer. The concept has potential but it seems like it gets pushed to extremes. Interesting to note that it’s one of the few films coming out in fairly short order that shelled out the big bucks for a Super Bowl ad. It will be interesting to see what it does.

Rio

It’s a short 0:15 spot but even here you get to see some of the unfortunate aspects of the film: Hispanic actors subbing in as Brazilian and inaccuracies of beach life in Brazil such as the overly-large bikini cuts. While there is some promise in the concept of a film about the birds of Brazil it seems like it might not quite hit in this rendition.

Now some websites are mentioning The Adjustment Bureau, Just Go With It, Priest and Battle: Los Angeles, the last one I saw pre-kick-off. Others I didn’t see in-game. Maybe I was on a health break but I only count kick-off to final whistle and those were the ones I counted. Did I miss them?

There were also a few ads inspired by or referencing films such as the Bud Light Product Placement ad, Budweiser Cowboy singing “Tiny Dancer” reminiscent of Almost Famous, Volkswagen Mini-Darth Vader and Hyundai Sonata a bit callously referencing silent films.

To see all the ads go here.

What was Your Favorite Film Commercial During the Super Bowl?
(polls)