Review- The Adjustment Bureau

Matt Damon and Emily Blunt in The Adjustment Bureau (Universal)

Frequently, it is mentioned that one should disregard the marketing of a film when analyzing it. I agree with that principle, however, when there is a germane marketing point to be made I feel it is worth mentioning as an aside I will include it. The fact of the matter is all film’s have a pre-life. You hear about the concept, see the trailer or what have you. You know of a film before you see that and you decide “Oh, I want to see that” or “I might see that” and so on. When the projector starts up that’s when your preconceived notions must go away but everyone forms some opinions and at times, to our delight or chagrin, we are wrong.

The ads for The Adjustment Bureau don’t misrepresent the film at all. Why it bears mentioning is that in seeing the trailer, in conjunction with that for the forthcoming Limitless, they both seem like the kinds of concepts that are interesting but may eventually spin out of control.

The Adjustment Bureau never does that. It does deal with the concept of fate and who is the puppetmaster of our destiny and what if anything we can do about it but what it never does is get too absurd or grandiose. It manages to do this by focusing solely on our protagonist and his very simple goal: to be with the woman he loves.

Even though those pulling the strings are abstractions of higher entities and there is a bright and lofty future intended for both our protagonists we never have flash-forwards that open up a Pandora’s Box or make these characters less identifiable to the common man.

In the single-minded obsession of our protagonist a film with some heady notions stays somewhat grounded. Slowly but surely the hierarchy and what these figures do and do not understand about the plan is revealed. There are some awkward moments along the way but ultimately you find that you are allowed to “beat the system” it’s just very difficult.

Of course, the grounding of this tale would be impossible without affable and talented leads and this film has that indeed. The first mention goes to Emily Blunt. Who is one of the more electric, charismatic, talented and under-hyped young stars of the cinema today. She plays perfectly in to the refreshing no B.S. love story that is crafted for her. Adding humor, warmth and personality to it in spades.

Then there’s Matt Damon whom cuts through a lot of the red tape set up by the character and script. There is a long sequence at the beginning of the film which gives us his characters’ political past replete with many cameos by figures of the political world. We meet the image before the man and we come to know the man as the film moves along. He faces hard choices as he has stumbled upon a secret that most will not and debates how he should respond and how much he is willing to risk to get what he wants.

This is also the kind of film with effects work that is likely to get overlooked because it’s not the “Look At Me” variety but rather the functional variety wherein they only come into play to display locations that cannot possibly exist behind the doors that are opened. They are, however, very well done.

By keeping the story close to the vest suspension of disbelief becomes very easy even with some rather unbelievable things happening throughout. What is also helpful is that there is a humorous element to the story that is acknowledged and embraced by the film which raises its level somewhat from where it otherwise would’ve been.

The end of the film while not breathtaking after a rather action-filled film is proper and puts the last few questions to bed. It fits and is earned and that’s all that can be asked for in truth. The Adjustment Bureau is a fun and intelligent film of the kind there are far too few of these days.

9/10

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A Recap of Super Bowl Film Commercials

The Super Bowl this year, as it is many years was replete with ads that either advertise films or referenced them. Here’s a quick recap.

Captain America: The First Avenger

This is the first look I’ve really gotten at Captain America. At least in terms of a trailer, this seems like a rather good glimpse at at least some of the highlights of the origin of the character. Playing the tale as a period piece is also likely to work to this film’s benefit.

Fast Five

A continuation of The Fast and the Furious series. This installment takes place in Rio de Janeiro, there will be a Brazilian theme. What is most humorous about this one is that our heroes will drive through favelas and mess up hardened criminals and likely walk out unscathed. Very realistic.

Super 8

This was, hands down, the best trailer of the night. Oddly enough, esteemed publications like The Hollywood Gossip ran a headline which reads “Super 8 Movie Trailer: What the… ?!?” Now granted the article does admit it’s somewhat excited for the release but why complain about being confused. Super 8 first released an even more arcane teaser months ago and now about four months prior to its release we see a little more. This is how trailers used to work. You see just enough of a film to be intrigued into watching it, instead now sometimes you feel like you watched a whole movie. I finish seeing many and say to myself “That movie sucked.” because I feel like I saw the whole thing. This gives us just enough to want more and I’m even more amped for it than I was before. Bring it on Abrams and Spielberg.

Transformers: Dark of the Moon

Another example of why less is more. The original trailer while it was a little annoying when you found out what it was for was a little more mysterious.Now you see more than before and it gets silly from the get go and that’s just annoying.

Thor

While this ad made me giggle because I randomly thought of re-writing the song “War” and inserting “Thor,” it is decent. Not nearly as effective as the theatrical trailer as this one shows some possible chinks in the armor but not bad.

Rango

This is literally a film that has been overexposed and again reiterates the brilliance of the Super 8 strategy. I have been seeing trailers and commercials for this for so long I am fatigued of it and the worst part is the concept was only borderline in my estimation to begin with.

Pirates of the Caribbean: On Stranger Tides

Nothing could be less appealing to me than another Pirates film considering that they have fallen off precipitously and I literally fell asleep during the last one, which was fine by me save for the fact that I needed to be woken up because I was snoring. This ad actually presents the film in a better light than does the full-length trailer.

Cowboys & Aliens

This is the kind of film most people already have an opinion on based on the concept. You either think the combination of two disparate entities such as these is ridiculous or inspired. The fact that the director of this film is also responsible for Elf, Zathura, and Iron Man won’t sway you. Aside from the much hyped ‘seeing more of the alien craft’ not much to be gleaned here or to change one’s mind.

Limitless

Not much to see here. a condensed version of the trailer. The concept has potential but it seems like it gets pushed to extremes. Interesting to note that it’s one of the few films coming out in fairly short order that shelled out the big bucks for a Super Bowl ad. It will be interesting to see what it does.

Rio

It’s a short 0:15 spot but even here you get to see some of the unfortunate aspects of the film: Hispanic actors subbing in as Brazilian and inaccuracies of beach life in Brazil such as the overly-large bikini cuts. While there is some promise in the concept of a film about the birds of Brazil it seems like it might not quite hit in this rendition.

Now some websites are mentioning The Adjustment Bureau, Just Go With It, Priest and Battle: Los Angeles, the last one I saw pre-kick-off. Others I didn’t see in-game. Maybe I was on a health break but I only count kick-off to final whistle and those were the ones I counted. Did I miss them?

There were also a few ads inspired by or referencing films such as the Bud Light Product Placement ad, Budweiser Cowboy singing “Tiny Dancer” reminiscent of Almost Famous, Volkswagen Mini-Darth Vader and Hyundai Sonata a bit callously referencing silent films.

To see all the ads go here.

What was Your Favorite Film Commercial During the Super Bowl?
(polls)