Music Video Monday: The Pop Group – Mad Truth


I’ve debated starting this theme for a few weeks before starting last week, and I ultimately decided I would as it would encourage me to looks for options that actually fit what I’m aiming for. If one pays too much attention to Top 40 type music you tend to see a dearth of creativity in the music video form. The music video is spawned from short films and can be as creative if not more so than their predecessor. Far too often it does just become “singing heads” (meaning that it’s just the singer and/or band performing and not much else. I want to try and buck that trend and find videos both new and old that do something somewhat outside the box, at the very least have some sort of visual narrative. Here we go.

The Pop Group – The Mad Truth

Here’s a definitively unique visual treatment brought to this song by director Asia Argento. It’s captivating to watch as it manipulates its imagery and lighting in an intriguing way. Enjoy!

Please note: there is a viewer discretion warning before the video for those who are photosensitive or suffer from epilepsy.