Sign at the Avon Theater Warning People about The Tree of Life and the no refund policy
Attention to All and Sundry:
After hearing about people seeking refunds for disliking The Tree of Life because it was too artsy and a woman suing the makers of Drive because it’s not an action flick and now people in the UK are unaware that The Artist is (mostly) silent.
I’ve recently had cause to go on a few Twitter rants about all too frequent substandard filmgoing experiences but this is one where I have to defend exhibitors.
Essentially we as filmgoers have to grow up and take some responsibility and think about what it means to buy a movie ticket:
1. The film you watch may, in fact, be bad and that’s OK.
To be truthful watching some movies I hated has been just as memorable as one I thought was great, maybe you really just have to love the form but the bottom line is that money you pay may be for something you dislike. It’s a mystery, that’s part of the fun. The theatre does not guarantee your enjoyment of the film, what it should guarantee is a clean, quiet auditorium, a properly projected image and crisp, clear sound. In short, they should guarantee you enjoy the experience of watching the film not the product itself.
2. Make Sure You Want to See The Film
If you are one who shows up looks at the showtimes and picks something at random, live with that. The same goes for something you think will be stupid or that you can’t wait to see. Also, if you are seeing a film because you think it will be stupid normal codes of conduct still apply to you. Your snarky disposition is not a license to speak or be otherwise disruptive.
3. Forewarned is Forearmed
This goes for things as basic as sound/silent (a rare conundrum), color/black & white (nearly as rare), synopses and parental information, some who are defending the audience members make it seem like finding out The Artist is a silent film is a chore. If all you knew is it won awards you can find out. As an experiment I just searched “The Artist Movie” on Google and results came up in the usual split-second and then it took me just a few seconds to scan down and find the Wikipedia entry that in the abstract starts by stating the film is silent. Such a chore.
4. A Movie Is Not That Different From…
Perhaps the best comparison (the most apples to apples) I can think of is books. Everyone has likely read a bad book and in all likelihood you owned it. I never once thought of reading something and then taking it back to the store. What does the store have to do with it? They only made it available to me. I chose to buy it.
Movies are similar. The difference is it’s a scheduled artistic presentation not unlike a concert. You are buying a ticket that guarantees you admission, not fulfillment. Has anyone ever seriously sought a refund because they didn’t know who the opening acts are or because Guns N’ Roses didn’t play “Pretty Tied Up”?
In both books and concerts there’s an accepted level of the unexpected and we’re fine with that. Why not films?
5. Trailers Aren’t Accurate
Things will make trailers and not the final cut, tone will be mangled and you will be manipulated. A trailer is a commercial. They are meant to make you want to see a film. Some are bad and some are good and they rarely are an accurate representation of the film’s quality.
6. Knowledgeable Complaining & Spending
If you truly dislike some film trend like remakes or a given franchise then you’d be best served by not giving those things your money. Otherwise, your complaints fall on deaf ears as the studios cash their checks. If you are curious to see those things that’s fine but know they will still exist if you contribute to their box office. If you just want to be informed as you besmirch them that’s fine but don’t delude yourself into thinking you can wish them away.
The box office is really all that decision-makers will listen to 99 times out of 100.
7. When I Should Complain/Seek a Refund
The theatre’s responsibilities are limited to presenting the films it has. Therefore, issues such as sound, projection or anything else that adversely affects your viewing are grounds to complain and/or seek a refund. I’ve read that being compelled to walk out can get you one but I wouldn’t bet on it hence the above stipulations.
I could probably get further bogged down in the minutiae but the above seems to be the minimum that needs to be stated in light of the recent silliness that seems to have occurred at the movies perpetrated by patrons.