Super Bowl Movie Commercials

While with each year the hype and price surrounding Super Bowl commercials grows one other aspect that becomes increasingly significant is the advertising of films during the game. A Super Bowl ad for a film is the biggest opportunity of the year for simultaneous impressions that a movie has and which films go for it and what impact they make is interesting to consider. Below you will find links to the ads that played during the game this year. They run the gamut from Act of Valor which opens in just a few weeks to two of the movie events of the year The Hunger Games and The Avengers.

Did some of these ads do more harm than good? You are the judge for now. Time and the box office returns will tell the ultimate story but considering the Super Bowl is where I got the first glimpse of the tone and awesomeness of Super 8 the significance of these ads in marketing terms should not be underestimated.

21 Jump Street

http://www.springboardplatform.com/mediaplayer/springboard/video/ci035/39/434487/

Act of Valor

http://www.springboardplatform.com/mediaplayer/springboard/video/ci035/39/434619/

The Avengers

http://www.springboardplatform.com/mediaplayer/springboard/video/ci035/39/434555/

Battleship

http://www.fandango.com/fplayer/player.aspx?mid=130096&mpsguid=2192855347&dm=3&genre=Action/Adventure,&rt=&title=Battleship_-_Super_Bowl_:60_TV_Spot&w=620&h=349&emb=user

G.I. Joe: Retaliation

http://www.springboardplatform.com/mediaplayer/springboard/video/ci035/39/432393/

The Hunger Games

John Carter

http://www.springboardplatform.com/mediaplayer/springboard/video/ci035/39/431121/

Dr. Seuss’ The Lorax

http://www.springboardplatform.com/mediaplayer/springboard/video/ci035/39/434621/

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