I am not the audiophile my brother is so my lamentations of the lack of creativity in the music video is usually unfounded and based on a very ignorant familiarity with solely mainstream offerings. It’s usually on the independent scene in both film and music where the mavericks can be found. When they merge you get great things like Theodore Ushev’s short/video Demoni which highlights the eponymous single by Bulgarian folk band Kottarashky & The Rain Dogs.