The final element that needs discussing is the park itself, a realization of Hammond’s dream that we had not yet been privy to see. The camera move into the hotel room, chasing Gray (Ty Simpkins) all along, out to the balcony and looking out across the aquatic center and the Hammond building has a very similar effect to the first view that Ellie and Dr. Grant have upon first seeing the Brachiosaurs, and this is not just because of the use of Williams’ iconic theme. Sure, it’s the kind of wonder a kid has at Disney World, but the Disney parallel has always existed; and the exuberance on display is no less pure in this scene than there in the real world.
Though, yes, this is the movie part of the illusion it’s trying to create is that these dinosaurs exist not just in modern times but in the world today. What would a multi-million (billion?) dollar a year theme park full of dinosaurs look like if not something corporate? The selective nature that goes into deciphering what product placement is distasteful or gaudy absolutely confounds me. The park’s vehicles are now Mercedes-Benz, in the first film they were Jeeps, so that makes it an advertisement. Yet it seems when certain vehicles are used because they represent an era like Mercedes being used by the Germans in WWII or the tracking shot keeping the Packard hood ornament in focus during Empire of the Sun mum’s the word because that’s an artful choice. When many complaints about modern CG decry the crushing of verisimilitude it’s odd that an artifice such as Greeking, or obscuring logos and brand names, would be so prized that its mere presence is an instant distraction and detriment.
There’s a Starbucks on Mainstreet USA in The Magic Kingdom. Surely, since that was not always the case some were right to be a little peeved by it, but it’s a bit disingenuous. Disneyland and Disneyworld have always been interested in revenue, so that’s a natural progression. Jurassic World has to have a modern corporate mindset to a fault. So, yes, scoff a Brookstone being there if you like but don’t mock that and miss that a restaurant was named Winston’s, in honor of the late, great Stan Winston, and don’t be so busy being annoyed the presence of corporate logos that you miss that there, too, are commentaries like with Pandora, a jeweler I highly doubt was chosen by accident.
Especially since one of the things the film is commenting on is corporate influence and it’s open about the fact. Lowery (Jake Johnson) jokes about the dinosaurs being named after companies being the next step after Verizon Wireless presents The Indominus Rex is announced.
Furthermore, there is InGen who is always plotting separate deals in the background whether its good for the park or not. They do what’s best for their brand, or more to the point their bottom-line.
If the film was called Jurassic Game Preserve, I’d understand the complaints, but since it’s a theme park it makes perfect sense. You can’t get away with charging $7 for no-name soda. No, Pepsi is not OK. Coke, please. And make it a big one so I can nurse it through yet another viewing of Jurassic World.